The Benefits of Global Product World Travel Questions

The Benefits of Global Product World Travel Questions

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

The Benefits of Global Product World Travel Questions

1.) Using the resources describing conscious capitalism and fair trade, how does fair trade support the philosophy and practices of conscious capitalism? What are the challenges to implementation of fair trade in the developing world?

2.) WorldTravel BTI: In another global role from my experience: I served as the VP of Marketing for WorldTravel BTI, a $2B business-travel management firm that was second to AmEx Travel in global sales.

Launching Global Products: Our team’s focus was to help launch digital travel-management products to serve our customers, who were Travel Managers for Fortune 500 companies (like UPS). We did extensive research before launching new products, including our Customer Advisory Board which we used to collect qualitative data (“How do you feel about the features / benefits of this product?).

One of the largest challenges of working with large global organizations is the translation of product benefits from one language/culture to another. More on this later.

Question: If you’ve worked for / with a global organization, what do you think the biggest challenge was?

3.) What global marketing opportunities and challenges would you face if the simulation were based on a real-world international situation? (background: simulation is an online marketing simulation game for a 3D-printed carbon fiber bicycles.

References:

-Food Security: How Fairtrade Helps Level the Playing Field for Small Producers https://theconversation.com/food-security-how-fair…

-Fairtrade Only Really Benefits Supermarkets. A Rethink Is Needed https://www.theguardian.com/commentisfree/2017/aug/04/fairtrade-benefits-supermarkets-global-south-outdated-model