Strategies for Analyzing and Entering Foreign Markets Discussion

Strategies for Analyzing and Entering Foreign Markets Discussion

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

Strategies for Analyzing and Entering Foreign Markets Discussion

Your company, a white goods manufacturer (primarily major kitchen appliances) based in the U.S. has decided to pursue international expansion opportunities in sub-Saharan Africa. In order to achieve economies of scale, your strategy is to limit local adaptation. Choose 2 sub-Saharan countries, prepare an executive summary that features aspects of the product where standardization will simply not be possible and adaptation to local customs will be essential.