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Price and Channel Strategy Research Paper
Price, Channel, Strategy, Research, Paper
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
Marketing Plan Timeline
Week 1: Marketing Plan Topic
This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Company and product or service selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in the text.
Week 2: Understanding Target Markets
Week 3: Promotion and the product life cycle
Week 4: Price and Channel Strategy
Week 5: Marketing Communication and Brand Strategy
When you see five interlocking rings of different colors you know that is the symbol for the Olympics. In Week 5, you will develop a brand and communication strategy for your product.
Week 6: Executive Summary, Legal, Social and Ethical Issues, Final Plan