MGT 325 Man Innovation in India Case Study Discussion

MGT 325 Man Innovation in India Case Study Discussion

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

MGT 325 Man Innovation in India Case Study Discussion

Content Type

User Generated

read the Opening Case of Chapter-3 ‘Innovation in India: The Chotukool Project’ (Page Number-43) of their e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 400-500 words each. 

QUESTIONS

• What were the pros and cons of attempting to develop a refrigerator for India’s rural poor?
• What product and process innovations did the Chotukool entail? Would you consider these incremental or radical? Architectural or Component Competence enhancing or competence destroying?
• Did the Chotukool pose a threat of disrupting the traditional refrigerator market? Why or why not?
• Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India?
• What other products might the lessons Godrej learned which chotukool apply to?