Marketing Virtuous Behavior Purchase Experience Paper

Marketing Virtuous Behavior Purchase Experience Paper

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

Marketing Virtuous Behavior Purchase Experience Paper

I don’t understand this Marketing question and need help to study.

Read the journal article by Sela, Berger, and Kim (2017). Consider the key points that the authors make in the paper. What do the authors mean by virtuous behavior? With that in mind, respond to the following.

Have you ever had the experience of contemplating a purchase that you thought you were going to make but didn’t? Describe that situation. Then, apply the authors’ findings to your choice not to make the purchase. Have you ever looked at your purchases through the lens of self-control? What can, or should, marketers do about self-control within this context?