Marketing Virtuous Behavior Purchase Experience Paper
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Marketing Virtuous Behavior Purchase Experience Paper
I don’t understand this Marketing question and need help to study.
Read the journal article by Sela, Berger, and Kim (2017). Consider the key points that the authors make in the paper. What do the authors mean by virtuous behavior? With that in mind, respond to the following.
Have you ever had the experience of contemplating a purchase that you thought you were going to make but didn’t? Describe that situation. Then, apply the authors’ findings to your choice not to make the purchase. Have you ever looked at your purchases through the lens of self-control? What can, or should, marketers do about self-control within this context?