Marketing Green Zebras Strategy and Amazon Go Questions

Marketing Green Zebras Strategy and Amazon Go Questions

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

Marketing Green Zebras Strategy and Amazon Go Questions

Background introduction:

Lisa Sedlar, CEO and founder of Green Zebra was preparing for a $10 million raise from venture capital funders, to finance a West Coast expansion of her convenience store chain, Green Zebra Grocery.  Lisa Sedlar describes Green Zebra’s market positioning is a “cross between a Whole Foods and a 7-11”.  The mission of Green Zebra is “to make healthy, natural, and organic food accessible to all, particularly in dense urban neighborhoods where there are fewer fresh and organic grocery options.”Urban convenience stores dedicated to food retailing was a growing trend among the incumbent operators such as Kwik Trip Inc., Quick-Trip Corp., and 7-Eleven. These firms were responding to competitive pressures in the urban convenience store market as Walgreens, Amazon, and discount retailers began to test various convenience store formats.  Shortly after her press release announcing plans to expand the Green Zebra chain, Amazon announced a 3,000-store national expansion of Amazon-Go. Sedlar needs evidence that would validate her current value proposition, or she needed to make the decision to revise her customer value proposition, and demonstrate that Green Zebra offered a differentiated advantage in the convenience store market. Sedlar could not conduct a full-scale customer survey to validate her current customer value proposition, so she used social media content (online product reviews, Instagram photos, or blog posts) as the source of data to develop customer insights.

Questions to be answered:

Using the customers’ reviews of three C-store companies (Exhibits 2-4) and data given in the supplement (Excel fil Download Excel file) describe the elements of strategy that you would use to compare Green Zebra, 7-Eleven and Amazon Go.

Based on your analysis of Q#1 develop a SWOT framework for Green Zebra

Identify two strategies using combinations of major SWOT factors (S/W; O/T….) that would enable Green Zebra to

Capture an opportunity in the marketplace

Address a competitive threat in the marketplace

If the vision of GZ is to become a cross between 7-11 and WholeFood, what industries would you evaluate to construct an analysis using Porter’s 5- forces framework? Explain the rationale for your choice(s).

This case study is a pre Covid analysis. Two years of covid experience have changed/ modified shopping behavior (including grocery) of consumers. It is not likely that this new trend will fade soon. Many businesses, in response to this disruption have devised adaptive strategy to successfully revive their business, e.g., Starbucks. Develop an adaptive strategy for GZ to improve/ maintain its business in a post-COVID marketplace

One of Sedlar’s objectives is geographic expansion, i.e., open more stores. This is a big investment, and unlike other investment decisions, this requires significant information and knowledge about the prospective markets. Suppose you are the chief analyst advising Sedlar. Using your analyst hat suggest (a) what type of study/studies you would undertake, (b) what research Qs you would seek to answer, and (c) what strategic objectives would you use to rank-order the possible markets.