|Perfect Number of Pages to Order||5-10 Pages|
Marketing Decision Maker Recommendations Paper
For your Executive Case Analyses, please use the format indicated below. You should think in terms of a brief interview with the decision-maker. What does s/he have to know?
Cases usually give away the issue, but you should read and think critically whether the obvious is truly the priority. What does the decision maker have to decide and why? Be careful to separate symptoms from issues. The issue is something that must be dealt with. Symptoms must be monitored as they could become issues, but are not yet issues.
Briefly outline the tactical elements of implementation (VP for whom and 4 P’s).
Some general guidelines for effective business summary are: