Electric Vehicles in China Demographic Characteristics of The Market Essay
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Purpose: The purpose of this project is to provide an opportunity to develop an understanding of the tasks, procedures, and methods of analysis involved in assessing marketing potential of a product category in the global marketplace.
Instructions: Using ELECTRIC VEHICLES IN CHINA . Prepare a 4 page report describing the product’s potential in the selected market. Use the following outline as a guide for your analysis. 1 page per section bolded.
Product – You are preparing a report that helps a business gather information that they should be aware of as part of assessing marketing potential in the country of study.
Geographic Description of Market – Describe the major nation(s) or region that you have selected. Include maps and basic information regarding countries within the region selected. Describe the geographic issues.
Demographic characteristics of the market – Provide details of the characteristics of the target market. If the product is to be marketed to consumers, provide a profile of consumer characteristics – such as age, income, education distribution of the market. If the product is industrial – provide details of size of the industrial sector, number of firms, etc.
Demand Estimation – Provide an assessment of current demand or consumption of your product. You may use secondary data, if such data is readily available. Otherwise, based on consumption and rate of use data for the product selected, utilize demographic data, industrial statistics, GDP, etc. to determine the approximate total potential level of consumption for the product. Limited emphasis is given to this section.