Content Analysis Paper
For this assignment, you will be completing a content analysis. Your content analysis will be driven by one research questions based on media directed towards children. Your question may be on just about anything involving this topic – that is up to you. You may cover anything from television shows to websites to advertisements. The only stipulation is that it must have something to do with media directed toward children. But here are some examples of what you might ask:
Is there a difference between Burger King and McDonald’s for the presence of children in televised ads?
Is there a difference between Sesame Street and Paw Patrol for amount of educational content?
These are very broad research questions (yours will be much more specific), but they all have one important similarity – they are studying differences. This is because you will be doing a chi-square analysis to determine if you have found a significant difference.
It is important to note that your chi-square analysis should include only two variables, but these variables must have at least two levels. For example, in the research question listed above, you have two variables – Variable One is the fast food restaurant. This variable has two levels – Burger King or McDonald’s. Note that you could have many more levels (or groups) within this variable like Wendy’s, Arby’s, Subway, etc. Variable Two is the presence of children. This doesn’t look like it, but it also has two levels – Children are present, or children are not present.
In this example, you might watch ten commercials from each brand and then count how many commercials have children in them, and how many don’t. You would then compare, using a chi-square analysis, to see if there is a significant difference between Burger King and McDonald’s for presence of children in their ads.
This assignment will be completed using the worksheet provided. You will write very short responses to each question. Most questions are limited to one word or one sentence, some call for a bit more. However, you should expect to do much more “behind the scenes” work for this assignment than writing. It is important to be clear in responses. We will not have access to the work that you do behind the scenes besides the handwritten chi-square. So you will be graded solely on what is written. Being clear in limited space is an important skill for a communication major.
Therefore, when it says on the worksheet to answer in one sentence, or one word, etc., those are maximum limits.NEED A PAGE OF HAND WRITTEN WORKN ASWELL