Branding Audit

Branding Audit

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

Branding Audit

Project 2: Conducting a Brand Audit

¡After reviewing the Slate Inc. case file and the branding elements, do the following:

1. Research Slate Inc.’s biggest two competitors:

Visit the websites of Slate’s two biggest competitors and review both scholarly and reliable nonscholarly sources to explore their branding decisions. Your research of the two companies should focus on the branding elements discussed in the previous step.

 

Project 2: Conducting a brand audit

Part B. Complete Your Brand Analysis Report:

Deliverable: Based on your research of the two companies’ brands, write a report that addresses the eight branding elements mentioned in Project II instructions. In addition, as you examine these branding elements, your report should also answer the following questions:

1. How strong are the companies’ brands in the market?
2. What are the factors contributing to their strengths and weaknesses?
3. How are these two brands competing against each other? How strong is their global performance?
4. How do consumers perceive their brands?
5. Are there any sub-brands? Are there any brand extensions?