Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Project 2: Conducting a Brand Audit
¡After reviewing the Slate Inc. case file and the branding elements, do the following:
- Research Slate Inc.’s biggest two competitors:
Visit the websites of Slate’s two biggest competitors and review both scholarly and reliable nonscholarly sources to explore their branding decisions. Your research of the two companies should focus on the branding elements discussed in the previous step.
Project 2: Conducting a brand audit
Part B. Complete Your Brand Analysis Report:
Deliverable: Based on your research of the two companies’ brands, write a report that addresses the eight branding elements mentioned in Project II instructions. In addition, as you examine these branding elements, your report should also answer the following questions:
- How strong are the companies’ brands in the market?
- What are the factors contributing to their strengths and weaknesses?
- How are these two brands competing against each other? How strong is their global performance?
- How do consumers perceive their brands?
- Are there any sub-brands? Are there any brand extensions?