Chapter 9 & 10 BlackBerry Communication Theory Discussion
Describe an innovation that you personally liked, but failed to reach critical mass. Using the qualities that influence the rate and adoption of an innovation being adopted, and your opinion, why do you think it didn’t catch on? Be sure to clearly state the innovation you have selected and include at least 2 qualities (as detailed below), in your answer.
a. Relative advantage- was the innovation better at achieving goals for performance than other innovations?
b. Compatibility-how consistent was the innovation with the person’s current values, lifestyle, and experience?
c. Complexity- how difficult was it to understand and use the innovation?
d. Trialability- can potential adopters “try” the innovation before deciding to adopt?
e. Observability- Was it possible to be seen using the innovation in public?